by Ronny Gramling
Building a business and taking it up a few levels is all about who you know. That's right: if you want long term success you need to have the right contacts to help you get there and that's why you need to have a good and effective approach to your business network. Business networking happens in all corners of every industry and while it is helpful to know the major players in your niche, if you want to take your business up a notch or two you need to network as often as possible. Efficient business networking requires you to leverage various skills/resources to make the most out of it...
Focus on Giving, Not Taking: Making your business networking a powerful weapon in your arsenal is all about focusing on the giving part, rather than the taking. In the beginning you need to see what you're giving before you can really receive. This is going to help you be more effective in your networking with others and getting them to respond favorably to you.
If you want people to feel comfortable giving to you, particularly if you are the initiator of the first contact, you first need to prove that you have something to offer. This is the way that "give and take" works within the world of business networking and it proves to be very beneficial in the long term.
Push the Envelope: Finding success with business networking depends on how you approach the subject in its entirety, particularly when compared to others. You need to put in more of an effort if you want to find better contacts and earn more points than your competitors. When you push the envelope you'll quickly see that your efforts are gaining more than the ones used by others. It is when times get slow (and there will be slow times) that you really need to put your best foot forward because it takes a blend of perseverance and dedication to keep yourself from quitting halfway.
Network with Networkers: Business networking means you get to expand your circle with people who are new and whom you do not already know. Many people that you come across won't feel inclined to share their network with you, which is okay. Do not put in a bunch of time attempting to get into these networks, just move on to something else. Networking with other networkers is good because it makes it easier to grow your own network. Sure it is going to take some time before you are truly able to reach out to these people but the time and work you put into it will be well worth the effort when you start to see the returns you get for your effort.
Business networking is something that takes quite a bit of prep because if you don't have a path to follow there's a big chance that you'll only make contact with mediocre people who won't help you very much. Create an action plan that you can follow with your efforts so that you can rest assured that you are both growing your business network and enhancing your business all at the same time. It will take a while before you start to see results, especially if you're in the initial stages, but if you end up making the right contacts, there's nothing like it.
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