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    Wednesday, October 26, 2011

    Unique Content Article: 3 Major Marketing Flops

    3 Major Marketing Flops

    by Justin Maas

    Every company wants to believe their marketing branch knows what it's doing. These examples show that this often not the case. Marketers are just as prone to failure as regular people (although they'll never admit it).

    1. New Coke - Everyone should at least be familiar with this story of marketing collapse. In 1985 some "genius" at Coke thought what the brand needed was a rebirth. The Coca-Cola formula that had been successful for years was modified and marketed as "the new taste of Coca-Cola". The reaction was not good. Consumers demanded the original flavor and recipe be brought back and Coke obliged. Coke classic returned and saw a boost in sales. New Coke was definitely a flop, but there is some debate over whether it was a flop or all an elaborate plan to get consumers craving plain old Coke again.

    2. KFC Free Chicken - Free chicken. Free! Sounds like an excellent marketing ploy for attracting customers to your stores. KFC decided to announce during Oprah's show that they would be giving away a free two-piece chicken meal when you downloaded a coupon online. The promotion was a huge hit as a tremendous amount of people downloaded the coupon, but KFC forgot the most considerable part of the promotion: the chicken. Customers rushed to local KFC stores only to find out they didn't have the inventory to honor their marketing campaign. KFC ended up giving away millions in free food while somehow making their customers disappointed with the company. Not the best way to execute a marketing campaign.

    3. Ford Edsel - In 1958, Ford thought for sure they had a great product on their hands and they were determined to produce a great marketing campaign for it. The problem was Ford didn't have a great product on their hands. The name was ugly. The car was ugly. The product was a letdown and a marketing disaster. Ford lost millions on the Edsel and the line was soon discontinued. Marketing a product no one wants is tough. Looking back it seems the Edsel was just a car released at a strange crossroads. People wanted a smaller, more affordable car and that isn't what Ford gave them.

    After reviewing each of these examples, it becomes clear that if these mistakes were made today, just how and why social media could have been critical to the success of each campaign. New Coke could have been left up to an online vote to see if consumers felt a change was in order. KFC could have been able to use their Facebook to track the number of downloaded coupons and thus circumvented the utter chaos. As for the Edsel, maybe not even the best Twitter PR or Facebook campaign could have saved that. But at least the fans could've voted in successive polls about why the campaign failed so poorly and helped influence Ford's next inspired idea.

    So, do you think you would like to learn more about <a href="http://tinyurl.com/3sg4hsd">why social media</a> is vital to any company? Would you like to find out more about <a href="http://tinyurl.com/3sg4hsd">Twitter PR</a>? Check us out at Fishbat.com to learn more!. This article, <a href="http://www.uberarticles.com/home.php?id=965951&p=48400">3 Major Marketing Flops</a> is released under a creative commons attribution license.


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    New Unique Article!

    Title: 3 Major Marketing Flops
    Author: Justin Maas
    Email: rrsmondo@rapidrecoverysolution.com
    Keywords: Why social media,Twitter PR
    Word Count: 480
    Category: Marketing
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    Unique Content Article: Are You Currently Using Articles As An Advertising Method For Your Website

    Are You Currently Using Articles As An Advertising Method For Your Website

    by Dave Bloomberg

    There are loads of men and women who wind up using paid advertising and marketing methods like pay per click programs without realizing that there are other techniques for getting traffic without having to pay for it. While you will find free methods that work you will in addition find other free marketing and advertising methods that are just a complete waste of time.

    The proper use of article marketing and advertising is what we are going to be covering on this page and we will be explaining to you how to do it so that you get real results.

    The initial thing you're going to find is that people have been using article marketing and advertising for years and it's still as powerful as ever. You will in addition find that the majority of the men and women who first started using article advertising as a traffic generating strategy it was so powerful that they tried to keep it a secret. These days just about everyone knows how powerful article marketing and advertising can be and we are going to share with you the little tricks that will help you get the most out of this method.

    Choosing the right keyword phrases is going to be one of the most significant parts of your article advertising and marketing efforts. In relation to composing the article you will want to be sure you add the keyword phrase at least one time in each and every paragraph in the article. Don't forget that the keyword phrase should also be used within the title of the article as this is essential for your SEO efforts. In addition in the first and last sentence of the article you'll want to make sure you have included the keyword phrase you've chosen. Once you get to the end of the article you'll also want to make a resource box with some information about you and a back link pointing to your internet site.

    At this stage it's time to start submitting your article to each and every place you can, this enables you to to get the most amount of traffic that you can get. You can post your article in blogs that other men and women own and you can additionally post it in forums and naturally don't forget about all of the article directories online. This is really a really important part of using article marketing and advertising effectively and that is to make sure you ping the URLs where your articles are located. This can be accomplished manually or you can get software that will ping all of the ping sites out there. This will let the search engines find and count your backlinks and will additionally help you to get your articles indexed quickly in their results.

    One of the best article marketing tools that you can get is <a href="http://digitaldownloadreviews.net/article-marketing-robot/">Article Marketing Robot</a>. Read more about this amazing piece of software on my <a href="http://www.digitaldownloadreviews.net">review blog</a>

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    New Unique Article!

    Title: Are You Currently Using Articles As An Advertising Method For Your Website
    Author: Dave Bloomberg
    Email: dave@enterprisingseo.com
    Keywords: internet,marketing,finance,business,news,webmaster,seo,general,advice
    Word Count: 466
    Category: Marketing
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    Unique Content Article: Use The Best Sources To Automate Your Traffic

    Use The Best Sources To Automate Your Traffic

    by Patricia Hedge

    When it comes to getting traffic to your website totally on autopilot...

    Currently there is only two ways you can do it.

    The first would be the hard way OR secondly you can do it the Right Way. In my article I intend to demonstrate to you how you can automate your traffic the right way and build the business that you have been hoping for. Once you have done that you no longer will need to work so hard to get visitors to your website.

    The Fist Secret

    Firstly you need to focus on the very best sources that bring automated visitors to your site.

    I am referring to sources like Banner Advertising, SEO, Article Marketing and Adwords.

    One of the biggest problems for most website owners is taking advantage of new websites that are very cool and generate a lot of traffic.

    That is OK if that is what you would like to do, but the fact of the matter is that the majority of the newer sources that exist today are very young and it is an unknown factor if they will continue to do well or not.

    Web2.0 Traffic sources have another problematic thing which is that they are still continuing to experience changes as the quickly grow.

    Secret #2

    Ok so that is the main reason why it is important to consider staying with a system that is stable and proven!

    As stated earlier above, for now I would like to tell you what happens

    For instance lets say you are receiving many visitors from your favorite source and one day suddenly they make drastic changes resulting in a substantial loss of traffic to your website. Seriously my friends this happens all the time in fact every single day.

    I can't stress enough the importance of staying with The proven methods that have easily survived the test of time.

    Looking to find the best deal on <a href="http://www.business-sense-websitebuilder.com">Automating Your Traffic</a>, then visit www.business-sense-websitebuilder.com to find the best advice on <a href="http://www.business-sense-websitebuilder.com/affiliateinternetmarketing.html"> A Proven Automated System</a>for you.. Free reprint available from: <a href="http://www.uberarticles.com/home.php?id=452703&p=48400">Use The Best Sources To Automate Your Traffic</a>.


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    New Unique Article!

    Title: Use The Best Sources To Automate Your Traffic
    Author: Patricia Hedge
    Email: info@business-sense-websitebuilder.com
    Keywords: increase website traffic,getting traffic,automated traffic,traffic sources,more website traffic
    Word Count: 313
    Category: Marketing
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    Unique Content Article: The Correct Way to Implement Blog Commenting

    The Correct Way to Implement Blog Commenting

    by Letitia Mooney

    If you want lots of targeted traffic to find your blog or your website you need to understand what is involved in gaining exposure both through the search engines and through other means too. When we say "search engines" we aren't just talking about optimizing your own site for page ranking purposes, we also mean gaining lots of relevant backlinks. While you certainly have all sorts of options for building backlinks to your site or blog, blog commenting is still one of the best options. Of course, your primary problems are going to be both finding blogs on which to leave comments and then ensuring that the blog owner approves the comments you leave. Keep reading to learn which steps you should take to ensure that it gets the job done.

    Use Your First Name: Bloggers are more wily these days and they have an easier time figuring out whether or not your intentions are good. This is why you should try to avoid any situation that makes you look like you're spamming the blog. If you leave a comment on a blog it is important to also leave your first name and not simply your primary keyword because it simply makes more sense to do so. You have to look like a real, genuine person that's contributing to the blog, rather than a spammer who is trying to get an anchor text filled keyword noticed by the search engines.

    Search for DoFollow Blogs: One of the main reasons why you're commenting on blogs in the first place is to get backlinks that matter. So if you want to have a SEO advantage when you leave blog comments, you need to look for DoFollow blogs that will accept comments from people. Yes, it does take time to sift through the number of blogs to discover the DoFollow ones but in the end it'll be worth it because the backlinks that you get from the blog will actually be counted by the search engines.

    Search for Blogs Known for Approving Comments: There are blogs out there that would not approve your comments no matter how well you put them out, which is why you should try to search for blogs that are known to approve well written comments. You can figure this out by looking to see if there are other comments there and how long ago they were approved. There is no doubt that you are going to have to look through quite a few blogs before you find one that is good and eventually your hard work will pay off because of the success you will achieve.

    I have found that tips mentioned in this article are beneficial to <a href="http://www.robselaney.com/lethal-commission/lethal-commission-review">Lethal Commission</a>.

    The goals you have for your traffic aren't important here because in this scenario you're after quality not quantity. Once you manage to leverage blog commenting the right way, you will see with your own eyes that your time was worth it because not only are the links you built top notch, so is the traffic that those links send to your websites. So if you want good things to happen, now is the time to take action.

    It is amazing at how easily things could be improved when examining <a href="http://fapturbot.com">Fapturbo</a>.

    This information will assist you to understand much more about <a href="http://www.robselaney.com/that-free-thing/that-free-thing-review">That Free Thing</a>.

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    New Unique Article!

    Title: The Correct Way to Implement Blog Commenting
    Author: Letitia Mooney
    Email: Submissions@robselaney.com
    Keywords: make money online,work from home,marketing,business
    Word Count: 558
    Category: Marketing
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    Unique Content Article: PCB circuit board straightforward for assembling

    PCB circuit board straightforward for assembling

    by Nancy Pease

    The electronic goods like voltage stabilizers, radio, television, personal computer, laptop, palmtop, and mobile phones and a lot more merchandise need to have electronic components to be fixed inside the device. Just before some years the engineers will probably be fixing those electronic components wherever they locate location to fix them. It would not be in order. Even if the device gets any problem the engineers will search the issue region for a lot more time duration. Soon after that, they will identify the issue caused area. It was very tough for them to realize the problem inside the general circuit.

    Expert's design This created the specialists to design PCB Circuit Board for fixing all the essential electronic components. In this there will likely be limited spares of the device will probably be assembled using the support of the electronic soldering iron device. The soldering iron will probably be with and handled along with the connection wire is going to be plugged. The wire connection will permit the iron to obtain heat by converting electric power towards the heating power. Later that heating road will likely be utilized to assemble the electronic components within the printed board circuit. There are really little PCB Circuit Board to huge PCB is available based on the usage.

    Arrival of printed board circuit Following the arrival of the printed board circuit the general circuit just isn't readily available in all of the devises. The printed board circuit permits the technicians to deal with the issues simply. The technicians can identify by checking the board with the test meters. The test meters will effortlessly inform in the digital screen the disconnection of the circuit. If the disconnection is discovered, inside the PCB Circuit Board it's very simple for the technician to remove the damaged spare and install new component.

    Integrated circuit is known as IC and there are plenty of components available in this IC. This is extremely costly even the firm won't permit replacement following the purchase. If the technician received poor IC and with damages it is a great loss for him. He could not get the replacement for it and he has to charge only the consumer who's calling for his repair service. There are many disadvantages are there with this PCB Circuit Board. There are many advantages also there. If a single component is out of order the whole circuit will not function and one should need to eliminate the circuit or replace the component.

    Normally technicians once they check the PCB Circuit Board and locate not working they are going to alter the new PCB and they'll not repair the old one. The old 1 also could possibly be repaired and employed once again. Technicians will never ever do that job. The customer need to have to pay for the new PCB. The some PCB will likely be high in cost. Still the customer ought to have to pay and repair his device. The clever technician will take back the damaged PCB Circuit Board and get rid of the working spares and he will reuse in various circuit. The other technician will not be conscious that the used 1 could possibly be used again, but for that cause they will send that PCB to e waste.

    Looking to find the best deal on <a href='http://qtcircuits.com/'>PCB circuit board</a>, then visit www.qtcircuits.com to find the best advice on <a href='http://qtcircuits.com/'>PCB circuit board</a> for you.

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    New Unique Article!

    Title: PCB circuit board straightforward for assembling
    Author: Nancy Pease
    Email: adiwriterrocks@gmail.com
    Keywords: computer,technology
    Word Count: 544
    Category: Hardware
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