The number one question I see raised in blog forums is “How do I get people to visit my blogs?” There are lots of things you can do to drive traffic to your site but, really, it’s not getting people to your party that’s a problem. It’s keeping them there. All the traffic generating tips in the world will do you no good if you lack the content to make your visitors stick around.
Below are a few tips to help you create good, solid, fly-paperesque content that’ll will keep your visitors glued to your blog.
1. Stay on topic. Actually, let’s back up a step. What is your topic? Think of your blog as a show on public access television. What is it that your readers are going to tune into every week? Deciding on the purpose and focus of your blog will help filter out content that is irrelevant to the subject. Readers often luck on to your blog often via a specific search and will continue to visit as long as you offer more of the same.
2. Brush up on writing 101. Your posts should have a beginning, a middle, an end and a point firmly planted amidst the whole thing. Rambling can be cool but writings with no purpose is just plain drivel. Also, make your posts reader friendly by running them through a grammar and spell check program. Many a good idea have been lost in unreadable writing.
3. Put your stank on it. Translation: Give your posts a personality. Yours. Some of the most successful bloggers out there let their brand of quirkiness ooze through with every word. This, perhaps, is the most important tip as people are attracted to a product’s packaging as well as the benefits of the product inside.
4. Be willing to mix it up occasionally. Variety is the spice of life or something equally clever like that. While your posts should conform to the theme of your blog, try adding a few quirky tidbits such as a meme, trivia, or even a poll to keep things interesting.
5. Keep post length between 500-1000 words. The average attention span isn’t what it used to be as we’ve become a society of surfers and skimmers. Readers are more likely to stick with you if you keep your posts at easily digestible words counts. Now this is subject and personality dependant. Some blogs beg for longer posts and some do well with shorter ones. Experiment to find your best word count.
6. Provide links to your research. If you write an informational post, chances are your readers will be interested in learning more. Be sure to edit the link so that it opens in a new browser window. This will allow them access to the referral without leaving your blog.
The creation of quality content takes time and effort and the best way to go about it is to follow that old Nike slogan and “Just do it”. With patience and persistence, however, you will be rewarded with a host of regular readers.
Happy Blogging
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