Wednesday, October 1, 2008

    Optimizing Search Engines For Your Blog

    Optimizing Search Engines For Your Blog

    Blog owners that want to increase their site traffic without marketing or promotional tactics, will need to use some type of search engine optimization. Search engine optimization can be a highly debated topic however, most experts seem to agree that the best way to optimize search engines is for you to have one-way inbound links or an established reciprocal and you need to ensure you make use of keyphrases on your pages.

    During the initial step a search engine will perform, it will bring up information from the keywords that are entered in. Before you start to optimize, you must determine which keywords will pull in the most traffic for the least amount of effort. There are several ways to do this, for instance, you can purchase software such as; ’Atomic Blogging System’; ’Blogger Generator’ or ’Keyword Explosion’ to help you maximize your efforts and make it much easier to do.

    Record all of the returns you receive for an Overture Inventory search you perform on your given keyword. Your next step will be to analyze the site or page supply for your keywords. You can do this by searching for each of the returned keywords on Google. Not only will you want to record the search return data in terms of numbers, but you will also want to look at the top competitors for those keywords and where they rank. Optimal keywords for search engine optimization purposes will have high search counts, low site returns, and show competition in the top slots.

    The next step will be to perform more optimization by using an onpage search engine. One way to do this would be to make your titles and blog headers from your keyword phrases. Next, you need to make sure your page has accurate information based on the subject of your keyword and also, optimize it by making your keyword concentration density around 1.5 percent.

    The last step in your search engine optimization campaign is to perform offpage optimization. This can be done by adding links to directories that have specific keywords already in the link title. In addition, you can also become a member of a link swap program where you can make exchanges with other well performing blogs.


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