Pages

    Wednesday, October 26, 2011

    Unique Content Article: 3 Major Marketing Flops

    3 Major Marketing Flops

    by Justin Maas

    Every company wants to believe their marketing branch knows what it's doing. These examples show that this often not the case. Marketers are just as prone to failure as regular people (although they'll never admit it).

    1. New Coke - Everyone should at least be familiar with this story of marketing collapse. In 1985 some "genius" at Coke thought what the brand needed was a rebirth. The Coca-Cola formula that had been successful for years was modified and marketed as "the new taste of Coca-Cola". The reaction was not good. Consumers demanded the original flavor and recipe be brought back and Coke obliged. Coke classic returned and saw a boost in sales. New Coke was definitely a flop, but there is some debate over whether it was a flop or all an elaborate plan to get consumers craving plain old Coke again.

    2. KFC Free Chicken - Free chicken. Free! Sounds like an excellent marketing ploy for attracting customers to your stores. KFC decided to announce during Oprah's show that they would be giving away a free two-piece chicken meal when you downloaded a coupon online. The promotion was a huge hit as a tremendous amount of people downloaded the coupon, but KFC forgot the most considerable part of the promotion: the chicken. Customers rushed to local KFC stores only to find out they didn't have the inventory to honor their marketing campaign. KFC ended up giving away millions in free food while somehow making their customers disappointed with the company. Not the best way to execute a marketing campaign.

    3. Ford Edsel - In 1958, Ford thought for sure they had a great product on their hands and they were determined to produce a great marketing campaign for it. The problem was Ford didn't have a great product on their hands. The name was ugly. The car was ugly. The product was a letdown and a marketing disaster. Ford lost millions on the Edsel and the line was soon discontinued. Marketing a product no one wants is tough. Looking back it seems the Edsel was just a car released at a strange crossroads. People wanted a smaller, more affordable car and that isn't what Ford gave them.

    After reviewing each of these examples, it becomes clear that if these mistakes were made today, just how and why social media could have been critical to the success of each campaign. New Coke could have been left up to an online vote to see if consumers felt a change was in order. KFC could have been able to use their Facebook to track the number of downloaded coupons and thus circumvented the utter chaos. As for the Edsel, maybe not even the best Twitter PR or Facebook campaign could have saved that. But at least the fans could've voted in successive polls about why the campaign failed so poorly and helped influence Ford's next inspired idea.

    So, do you think you would like to learn more about <a href="http://tinyurl.com/3sg4hsd">why social media</a> is vital to any company? Would you like to find out more about <a href="http://tinyurl.com/3sg4hsd">Twitter PR</a>? Check us out at Fishbat.com to learn more!. This article, <a href="http://www.uberarticles.com/home.php?id=965951&p=48400">3 Major Marketing Flops</a> is released under a creative commons attribution license.


    ---------------------------------------------------
    You are receiving this because you signed up for it on 2011-05-01 from IP
    To fine-tune your selection of which articles to receive, just login here:

    http://www.uniquearticlewizard.com/bloggers/

    using your username:

    To unsubscribe please use the following link:

    http://www.uniquearticlewizard.com/unsubscribe.php?mail=nickroberts8.haroon@blogger.com&code=d397a83b88bf01b88793b8d0eb0d130c
    ---------------------------------------------------
    ---------------------------------
    New Unique Article!

    Title: 3 Major Marketing Flops
    Author: Justin Maas
    Email: rrsmondo@rapidrecoverysolution.com
    Keywords: Why social media,Twitter PR
    Word Count: 480
    Category: Marketing
    ---------------------------------

    61 comments:

    transform said...

    Oh wow this really great. I really appreciate the efforts you have made for this.

    Anonymous said...

    Blogger: Earn from Blogging ... - Post a Comment chlqcv lmnzgkx ongpie bottes ugg d�griff� ugg paris bottes ugg lacets olregup tvqbbiiu bottes ugg wiki bottes ugg bottes ugg imitation fcqievr kfrkf bottes ugg de chine ugg homme points vente bottes ugg rmnymxtm モンクレール レディース 人気 モンクレール 新作 ダウン レディース mifcabxd

    Anonymous said...

    Ргetty great ρost. I simρly ѕtumbled upοn youг blog аnd ωished to saу that I've truly enjoyed surfing around your weblog posts. In any case I will be subscribing to your rss feed and I hope you write once more soon!

    Stop by my weblog: pikavippi
    Also visit my web site :

    Anonymous said...

    Hello to evеry , аs I am іn faсt eageг of reading thіѕ websіte's post to be updated daily. It carries fastidious material.

    my web site galaxys3.fr
    my web page ::

    Anonymous said...

    hellο thеre and thanκ you fοr yоur іnfoгmation
    – I've certainly picked up something new from right here. I did however expertise a few technical issues using this web site, as I experienced to reload the site a lot of times previous to I could get it to load properly. I had been wondering if your hosting is OK? Not that I am complaining, but slow loading instances times will often affect your placement in google and can damage your quality score if advertising and marketing with Adwords. Well I am adding this RSS to my email and can look out for a lot more of your respective intriguing content. Make sure you update this again very soon.

    Look into my homepage ... christian dior jewelry
    My web blog ... samsung galaxy note 2

    Dynamics Hosting said...

    I loved the coke reality it actually made me think that how innocent are we

    Anonymous said...

    [url=http://www.onlinecasinos.gd]casino[/url], also known as physical resources casinos or Internet casinos, are online versions of famed ("comrade and mortar") casinos. Online casinos consign gamblers to filch up and wager on casino games with the save the Internet.
    Online casinos typically request odds and payback percentages that are comparable to land-based casinos. Some online casinos brush off higher payback percentages during operation machine games, and some maintain upon known payout part audits on their websites. Assuming that the online casino is using an aptly programmed unspecific numberless generator, proffer games like blackjack demand an established congress edge. The payout split up as a replacement representing these games are established via the rules of the game.
    Part online casinos judge out or get their software from companies like Microgaming, Realtime Gaming, Playtech, Supranational Excursus Technology and CryptoLogic Inc.

    Anonymous said...

    Hi there everyone, it's my first pay a quick visit at this site, and paragraph is really fruitful designed for me, keep up posting these articles.
    Feel free to surf my blog : rent apartments in santa monica

    Anonymous said...

    After getting more than 10000 visitors/day to my website I thought your haroon1.blogspot.com website also need unstoppable flow of traffic...

    Use this BRAND NEW software and get all the traffic for your website you will ever need ...

    = = > > http://get-massive-autopilot-traffic.com

    In testing phase it generated 867,981 visitors and $540,340.

    Then another $86,299.13 in 90 days to be exact. That's $958.88 a
    day!!

    And all it took was 10 minutes to set up and run.

    But how does it work??

    You just configure the system, click the mouse button a few
    times, activate the software, copy and paste a few links and
    you're done!!

    Click the link BELOW as you're about to witness a software that
    could be a MAJOR turning point to your success.

    = = > > http://get-massive-autopilot-traffic.com

    Anonymous said...

    Hi there mates, how is the whole thing, and what
    you would like to say concerning this post, in my view its genuinely remarkable
    in support of me.

    my web-site :: ways to earn money onlinejobs to work from home

    Anonymous said...

    Wow! Finally I got a website from where I be capable of genuinely obtain valuable facts regarding my study and knowledge.



    Check out my homepage - forex analysis

    Anonymous said...

    Howdy! Do you know if they make any plugins to help
    with SEO? I'm trying to get my blog to rank for some targeted keywords but I'm not seeing very good success.
    If you know of any please share. Thanks!

    My website :: Trading Stocks

    Anonymous said...

    Very good article! We will be linking to this great content on our site.
    Keep up the good writing.

    my blog :: how make money online

    Anonymous said...

    It's fantastic that you are getting ideas from this paragraph as well as from our discussion made here.

    my web blog: online work from home jobs
    My website :: work from home online business

    Anonymous said...

    Hi, I wish for to subscribe for this website to take
    latest updates, so where can i do it please help out.

    my web site ... is legit online jobs a scam

    Anonymous said...

    When someone writes an piece of writing he/she retains the plan of
    a user in his/her mind that how a user can be aware of it.
    Therefore that's why this paragraph is amazing. Thanks!

    Look at my homepage; make extra money

    Anonymous said...

    What's up Dear, are you genuinely visiting this web site regularly, if so then you will without doubt take good know-how.

    Here is my web site top 10 penny stocks

    Anonymous said...

    With havin so much written content do you ever run into any issues of plagorism or copyright infringement?
    My site has a lot of unique content I've either created myself or outsourced but it looks like a lot of it is popping it up all over the web without my authorization. Do you know any solutions to help stop content from being stolen? I'd
    certainly appreciate it.

    Feel free to visit my webpage; ways to make money on the side

    Anonymous said...

    What's up all, here every person is sharing these knowledge, therefore it's fastidious to read this weblog, and I used to pay a quick
    visit this weblog every day.

    Have a look at my webpage :: how to make big money
    My web site: how to make money on internet

    Anonymous said...

    It's very trouble-free to find out any topic on web as compared to textbooks, as I found this article at this site.

    Also visit my web page :: Best Way To Make Money Online

    Anonymous said...

    You actually make it seem so easy with your presentation but I to find this topic to be actually one thing
    that I believe I'd by no means understand. It sort of feels too complex and very wide for me. I'm looking forward on your
    subsequent put up, I'll attempt to get the hold of it!

    Feel free to surf to my web site how to make money from home

    Anonymous said...

    A motivating discussion is definitely worth comment.
    I do believe that you should write more on this issue, it may not be a taboo subject but typically people do not discuss these topics.
    To the next! Best wishes!!

    my web site: forex spot

    Anonymous said...

    Does your blog have a contact page? I'm having trouble locating it but, I'd like to send
    you an email. I've got some recommendations for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it expand over time.

    Also visit my homepage - day trading strategiesforex metal

    Anonymous said...

    Great blog you've got here.. It's difficult to find high-quality writing like yours
    these days. I really appreciate people like
    you! Take care!!

    Also visit my page ... earn Quick money online

    Anonymous said...

    Whoa! This blog looks exactly like my old one! It's on a completely different topic but it has pretty much the same layout and design. Superb choice of colors!

    my homepage; work at Home business ideas

    Anonymous said...

    Hey there! I just wanted to ask if you ever have any trouble
    with hackers? My last blog (wordpress) was hacked and I ended up losing
    several weeks of hard work due to no backup. Do you have any methods to stop hackers?



    My web site best day trading softwarefree forex strategies

    Anonymous said...

    Good answer back in return of this query with firm arguments and
    describing everything about that.

    Here is my web-site how to make money really fast

    Anonymous said...

    I do consider all of the ideas you've presented on your post. They are very convincing and can certainly work. Nonetheless, the posts are too brief for novices. Could you please extend them a little from subsequent time? Thanks for the post.

    Also visit my blog post need to make money fast

    Anonymous said...

    If some one desires to be updated with hottest technologies therefore he must be pay a quick
    visit this web site and be up to date all the time.


    my blog post how Can i make money online

    Anonymous said...

    You could certainly see your expertise within the article you write.
    The world hopes for more passionate writers such as you who are not afraid to mention how
    they believe. At all times go after your heart.


    Stop by my weblog; Free Money On Paypal

    Anonymous said...

    I'm curious to find out what blog platform you're utilizing?
    I'm experiencing some small security issues with my latest website and I would like to find something more safeguarded. Do you have any suggestions?

    Also visit my web-site; ways to make money online for free

    Anonymous said...

    Thank you for the good writeup. It in fact was a amusement account
    it. Look advanced to far added agreeable from you! However, how can we communicate?


    Take a look at my web page win Free money online

    Anonymous said...

    An impressive share! I have just forwarded this onto a coworker who has been doing a little homework on this.
    And he in fact ordered me dinner because I discovered it for him.
    .. lol. So let me reword this.... Thank YOU for the meal!

    ! But yeah, thanx for spending the time to talk about this subject here on your website.


    My website; win free money

    Anonymous said...

    Hello friends, fastidious article and fastidious urging commented here, I am truly enjoying by these.


    Look into my web page free money management software

    Anonymous said...

    Everything is very open with a precise explanation of the issues.
    It was definitely informative. Your site is useful.

    Thank you for sharing!

    Feel free to visit my blog ... investmenttrading5.jimdo.com

    Anonymous said...

    I have learn a few excellent stuff here. Definitely value bookmarking for revisiting.
    I wonder how much attempt you place to create any such magnificent informative site.


    my page :: i need free money now

    Anonymous said...

    You really make it seem so easy along with your presentation but
    I in finding this topic to be actually something that I think I
    might by no means understand. It sort of feels too complex and very
    wide for me. I'm having a look ahead for your subsequent put up, I'll attempt to get the grasp of it!


    Have a look at my web-site; trading con le opzioni

    Anonymous said...

    Link exchange is nothing else however it is only placing the other
    person's blog link on your page at appropriate place and other person will also do same in favor of you.

    My site; acheter followers twitter

    Anonymous said...

    When I initially commented I clicked the "Notify me when new comments are added" checkbox and now each time a comment is added I get several emails with the
    same comment. Is there any way you can remove people from that service?
    Cheers!

    Have a look at my web site: comment avoir plus de vues youtube

    Anonymous said...

    . Nevertheless the number the idea [url=http://www.christianlouboutinshoessaleus.com]red sole shoes for women[/url]

    a variety of , are frequently forewarn an individual why retailer cheering the same from $55, it is possible to companies copycat solutions reliable Louboutins Shoes , providing you with your best , basically lower price right discernable recommendations licensed [url=http://www.christianlouboutinshoessaleus.com/christian-louboutin-women-christian-louboutin-peep-toe-discount-1_27.html]christian louboutin peep toe boots[/url]



    You may also pick out a JUCO due to the additional playing possibilities, being able to perform towards individuals who are your own age.

    Please Click the link:[url=http://www.christianlouboutinshoessaleus.com/christian-louboutin-women-christian-louboutin-sandals-discount-1_6.html]christian louboutin straratata platform sandals[/url]

    Anonymous said...

    Hi there! Do you know if they make any plugins to safeguard against
    hackers? I'm kinda paranoid about losing everything I've worked hard on.
    Any suggestions?

    Also visit my website: online part time jobs work from home

    Anonymous said...

    I am extremely inspired along with your writing abilities and also
    with the format in your blog. Is that this a paid topic or
    did you customize it yourself? Either way stay up the excellent high quality writing, it is
    rare to look a nice blog like this one nowadays.

    .

    Here is my site :: how to make easy money online for free

    Anonymous said...

    What's up, after reading this awesome piece of writing i am also happy to share my familiarity here with mates.

    Also visit my webpage ... http://www.youtube.com/watch?v=yWtQw9OzNwY

    Anonymous said...

    Hello! I understand this is somewhat off-topic however I
    had to ask. Does building a well-established website like
    yours take a large amount of work? I am brand new to
    writing a blog however I do write in my journal daily.

    I'd like to start a blog so I can easily share my experience and feelings online. Please let me know if you have any kind of recommendations or tips for new aspiring bloggers. Appreciate it!

    Feel free to surf to my web blog; how to make money off youtube

    Anonymous said...

    Howdy! Do you know if they make any plugins to protect against hackers?

    I'm kinda paranoid about losing everything I've worked hard on.
    Any tips?

    Feel free to surf to my web page - top rated penny stocks

    Anonymous said...

    Pretty portion of content. I simply stumbled upon your blog and in accession capital to say that I get in fact enjoyed
    account your weblog posts. Any way I will be subscribing on your feeds and even I success you get entry to constantly quickly.


    Review my site - fast money recap

    Anonymous said...

    Fine way of describing, and nice paragraph to take facts concerning my presentation subject, which
    i am going to convey in university.

    Here is my site; how to make extra money fast

    Anonymous said...

    Hello colleagues, fastidious paragraph and good arguments commented here, I am in fact enjoying by these.


    my homepage - 3d sex games

    Anonymous said...

    An outstanding share! I have just forwarded this onto
    a friend who had been conducting a little homework on this.
    And he actually bought me dinner simply because I found it for him.
    .. lol. So let me reword this.... Thank YOU for the meal!!
    But yeah, thanx for spending some time to talk about
    this matter here on your site.

    Feel free to visit my website ... clicksia

    Anonymous said...

    Hey there I am so happy I found your web site, I really found
    you by mistake, while I was researching on Digg for something else, Nonetheless I
    am here now and would just like to say thanks a lot for a remarkable post and a all round thrilling blog (I also love the theme/design), I don't have time to read through it all at the moment but I have saved it and also added in your RSS feeds, so when I have time I will be back to read more, Please do keep up the great work.

    My website - Green Coffee Extract Weight Loss

    Anonymous said...

    Hi, I'm a writer based out of Oberdorf, Switzerland and I discovered your site via http://haroon1.blogspot.com/. Would you have any ideas for those exploring blogging? I'm working on starting my
    own website soon but I don't really know where to start. Do you believe I should start off with a free site like Nucleus or shell out some money into a pay site? There are so many choices out there that I'm completely overwhelmed.
    .. Any tips?

    Also visit my web blog Proper Tools

    Anonymous said...

    I am genuinely thankful to the holder of this website who has shared this
    impressive piece of writing at at this place.

    Feel free to surf to my web blog :: virtapay to

    Anonymous said...

    Please let me know if you're looking for a article author for your site. You have some really good posts and I feel I would be a good asset. If you ever want to take some of the load off, I'd really like to write some
    content for your blog in exchange for a link back to
    mine. Please blast me an email if interested.

    Regards!

    Also visit my web page cheating castleville

    Anonymous said...

    Hi, just wanted to tell you, I enjoyed this blog post.
    It was funny. Keep on posting!

    My blog post tattoo Removal cream reviews

    Anonymous said...

    What's up, this weekend is fastidious for me, for the reason that this point in time i am reading this fantastic informative article here at my residence.

    Also visit my web blog dry scalp treatments

    Anonymous said...

    Neat blog! Is your theme custom made or did you download it from
    somewhere? A theme like yours with a few simple tweeks would really make my blog jump out.
    Please let me know where you got your theme. With thanks

    My web blog; diaper rash home remedies

    Anonymous said...

    I hardly write responses, but i did a few searching and
    wound up here "Unique Content Article: 3 Major Marketing Flops".
    And I do have a couple of questions for you if you tend not to mind.
    Is it simply me or does it look like a few of the remarks come across like they are left by brain dead people?
    :-P And, if you are posting on additional places, I would like to
    keep up with everything fresh you have to post. Would you list of every one of your shared sites like your
    Facebook page, twitter feed, or linkedin profile?


    My web-site: linkbucks

    Anonymous said...

    Oh my goodness! Awesome article dude! Thanks, However I am encountering difficulties with
    your RSS. I don't know why I am unable to join it. Is there anybody else getting similar RSS problems? Anybody who knows the answer can you kindly respond? Thanks!!

    Also visit my web blog - pdf password remover

    Anonymous said...

    I truly appreciate this post. I've been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thank you again!

    my web page ... Free Psn

    Anonymous said...

    You need to take part in a contest for one of thе most uѕeful blogѕ on
    the net. I'm going to highly recommend this blog!

    Also visit my web blog; reputation management

    Anonymous said...

    Pretty! This has been an incredibly wonderful post.

    Thanks for providing this information.

    Here is my page :: Www.Dailymotion.com

    Powered by Blogger.