Tuesday, November 18, 2008

    Helpful Tips for Corporate Blogging

    Blogs are massive resources of information from both
    inside and outside companies. Businessmen survive the
    world of blogging because they know how and where to
    dig information while protecting their own secrets.
    Although blogging can be risky world for businesses,
    there are several helpful tips that can help bring
    success to corporate blogging.

    The Important of Training

    It is important to make sure the members of the
    communications team. In the past, this team was
    composed of a small group. However, with the advent of
    blogging, everyone who blogs at the company is
    spreading a specific message about the company. People
    who handle the blogging for the company must be
    trained to avoid any spill of unnecessary information.

    If by accident, important information regarding the
    company has been disclosed, this can put the company
    under the watchful eyes of the regulators. More so,
    inappropriate leaks can provide competitors with
    leverage and may lead to embarrassing revelations
    about the inner workings of the company and its staff.

    Although the usual action to be taken is to restrict
    employees from blogging, this can be a shortsighted
    decision. Bloggers from within the company can easily
    relate and make contact with potential clients and
    even enhance the brand of the company.

    The Fake Blogs

    Several, if not all, companies are eager to establish
    one-on-one links with their consumers, though they are
    often hesitant to venture in the world of blogging. As
    a result, they set up fake blogs. Fake blogs are those
    that are created by marketing departments of the
    company in order to promote a product, brand or
    service using a fake name or character.

    These kinds of blogs are risky since several bloggers
    who are passionate about what they do view them as an
    insult to the blogging community and no one can deny
    the fact that these blogs are very visible to the

    Although there are no rules prohibiting a company from
    making pseudo-blogs, the subject of creating one is
    always welcome. Always keep in mind that you can
    choose to create fake blogs but remember all the risks

    Blog Tracking

    Tracking blogs is one of the easiest and most
    important tips to remember. Firstly, the company can
    look around online and search for the most influential
    blogger who writes about their products or services.
    Remember to read the blogger’s updates everyday and
    perform an automated tracking of discussions.

    Tracking blogs is important because even those
    postings from small-time bloggers can be selected by
    search engines, strengthened by a well-known blogger
    and ultimately hit the mainstream.

    The Public Relations

    Blogs have the ability to break down barriers between
    the company and its customers. It is important for
    businesses to take that into consideration and adjust.
    There are several companies that start blog in order
    to attain customer loyalty and address the customers’
    concerns and comments. Relating to the customers is a
    vital factor in the survival of a business. Knowing
    what the customers think about the products or
    services can help enhance the company’s services.

    The Company’s Secrets

    Take into consideration one secret or secrets that you
    have kept at your company. Be it a list of projects
    for the following year or information about scandalous
    activities, there are several things that you must
    learn no to leak to your competitors.

    In blogging, there is a certainty that you must
    rethink about something that you are trying to avoid,
    for that fact that other companies are increasingly
    sharing information to win new partners and generate
    new ideas. Although this does not mean that they are
    not keeping any secrets from you or that you must not
    keep any from them, it is important to reevaluate
    whether you can gain more out of sharing details than
    keep them to yourself.



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