Tuesday, November 18, 2008

    How to Plan Your Blog

    The basics of blogging cover all the basic essentials,
    including your writing style, blog category and the
    content of your blog. Planning your blog can be
    difficult if you do not know what you want to talk
    about. It could be extra hard if you do not have the
    necessary background in blogging. However, knowing
    what you want to blog about can easily come to you
    once you start browsing and poking around other blogs.
    You can pick ideas from those blogs, expound and make
    them the basis of your blog.

    The Blogging Categories

    Generally, there are several types of blogs.
    Nevertheless, there are three popular categories of
    blogs, such as: the organizational, business and
    personal blogs.

    The first category, the organization, uses the power
    of blogs to communicate either externally with the
    public or internally within their organizations. This
    kind of blog has the purpose of facilitation internal
    communications amongst employees, colleagues and other
    organizational personnel. In addition, organizational
    blogs normally publish information that is of interest
    by the public. In a certain instance, there are
    organizational blogs that publish seminar schedules,
    meetings, and announcements for their clients,
    customers or members.

    The business blogs, on the other hand, are for
    promoting services or products offered by businesses
    in order to help increase profits, revenue and
    interest of potential consumers. These kinds of blogs
    can look for ways to increase their reputation and
    authority with vendors, customers and partners. They
    do this by publishing contents that express expertise
    and knowledge within a specific market portion, niche
    or industry.

    The personal blogs are those that contain contents
    that are more of a reflection of bloggers’ opinions
    and thoughts. Normally, they are used to publish
    articles that voice their points of view on several
    kinds and varieties of events and topics. Bloggers who
    publish personal contents usually find pleasure in
    documenting their everyday lives, stream of
    consciousness and even their hate to specific events
    through articles that reflects their moods.

    The Target Audience

    Your target audience and blogging style comes hand in
    hand. The moment you think of creating your own blog,
    you must first realize what your target audience is;
    you must know what they want, need and desire to read
    about. The blog you create and the contents you
    publish must provide quality and value to the readers
    in order to be effective in establishing communication
    and expanding readership.

    More so, the kind of blog you want to create
    essentially creates its own target audience. For
    instance, an organizational blog is meant for those
    who are members or clients of a certain organization.
    Although the target audience may be limited, there is
    a good chance for consistency with regards to the
    dialogue you create with your readers and eventually
    more people would be interested in your blog.

    The mentioned personal blogs are not normally designed
    for social dialogue with a certain target readership
    of any category and is rather meant to serve as a
    collection of your musings. These kinds of blogs are
    best reserved to your close friends and they are your
    target audience.

    If you identify your target audience successfully,
    your messages that you want everyone to know about
    will be effectively targeted. Some of the greatest
    joys of blogging come from the use of your enthusiasm
    in publishing signification information for a
    community where there is a free exchange of opinions
    between the readers and you.



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